Content Marketing Manager
How you will help We're looking for a passionate and experienced Content Marketing Manager to join our growing marketing team. This role will work closely with the Vice President of Marketing and Product Marketing Director to plan, develop and implement the content strategy for HealthVerity. As the lead creator of content this position works in collaboration with many departments including Marketing, Sales, Product and Research / Analytics. What you will do o Produce high-quality articles, white papers, blogs, press releases, email marketing, case studies, presentation content and web copy o Serve as an exemplary writer, consistent with HealthVerity's tone and mission o You write clean, concise, well-polished copy o Lead research to drive thought leadership that fuels white papers, webinars, press, awareness, and a reputation of HealthVerity as a thought leader and information resource o Work closely with the Marketing team for collaborative content delivery across all channels - social, blog, paid channels and partners o Implement SEO best practices in web content to increase traffic to HealthVerity site Manage the HealthVerity editorial calendar and written guidelines o Stay up-to-date with the latest industry trends and customer challenges in order to build a more effective editorial calendar o Help assess the suitability of new social platforms if relevant o Collaborate with the Design team to produce video, graphics and collateral to accompany content o Continuously measure and improve content performance; create reports leveraging Google Analytics, HubSpot and social media analytics tools About you o Bachelor's or master's degree in marketing, communications, journalism or related discipline o Healthcare / Life sciences industry experience required o 5
years of digital marketing and content marketing work in a collaborative B2B environment o Strong research, writing, editing and proofreading skills o Experience/consistent performance in deadline-oriented environment due to tight time restraints and volume of work o Ability to think strategically and creatively o Experience managing KPIs and tracking effectiveness of content distribution o Experience working closely with internal stakeholders to inform copy and make adjustments based on their input o Confident, enthusiastic, energetic and self-motivated with the ability to use initiative and willingness to work as part of a team About HealthVerity Pharmaceutical manufacturers, payers and government organizations have partnered with HealthVerity to solve some of their most complicated use cases through transformative technologies and real-world data infrastructure. The HealthVerity IPGE platform, based on the foundational elements of Identity, Privacy, Governance and Exchange, enables the discovery of RWD across the broadest healthcare data ecosystem, the building of more complete and accurate patient journeys and the ability to power best-in-class analytics and applications with flexibility and ease. Together with our partners, HealthVerity has built the modern way to data for the health insights economy. To learn more about the HealthVerity IPGE platform, Our company challenges o Empowering clients with highly rewarding data discovery and licensing tools o Ingesting and managing billions of healthcare records from a wide variety of partners o Standardizing on common data models across data types o Orchestrating an industry-leading HIPAA privacy layer o Innovating our proprietary de-identification and data science algorithms o Building a culture that supports rapid iteration and new possibilities We have big plans The infrastructure and culture we are building will provide an environment that cultivates innovation. We want to move fast knowing we can fix anything we break along the way. If a new need arises, we want to turn around a solution quickly. We want to solve our challenges in ways that create even more possibilities. We've created a platform that will scale to support an ever-growing array of data providers and innovative products and services. You must be able to think big while still delivering on near-term requirements. We pride ourselves on ensuring that each team member at HealthVerity feels connected, validated and heard. From Philadelphia to Manhattan Beach, our success is driven by recognizing that a team is made up of individuals. We offer a robust set of benefits and perks to everyone. View details on our HealthVerity is an equal opportunity employer devoted to inclusion in the workplace. We believe incorporating different ideas, perspectives and backgrounds make us stronger and encourages an environment where ageism, racism, sexism, ableism, homophobia, transphobia or any other form of discrimination are not tolerated. At HealthVerity, we're working towards an innovative and connected future for healthcare data and believe the future is better together. We can only do that if everyone has a seat at the table. If you require a reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to HealthVerity offers in-office and remote options, so you can work from anywhere within the US! #LI-Remote
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & Management, Editorial & Content ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
years of digital marketing and content marketing work in a collaborative B2B environment o Strong research, writing, editing and proofreading skills o Experience/consistent performance in deadline-oriented environment due to tight time restraints and volume of work o Ability to think strategically and creatively o Experience managing KPIs and tracking effectiveness of content distribution o Experience working closely with internal stakeholders to inform copy and make adjustments based on their input o Confident, enthusiastic, energetic and self-motivated with the ability to use initiative and willingness to work as part of a team About HealthVerity Pharmaceutical manufacturers, payers and government organizations have partnered with HealthVerity to solve some of their most complicated use cases through transformative technologies and real-world data infrastructure. The HealthVerity IPGE platform, based on the foundational elements of Identity, Privacy, Governance and Exchange, enables the discovery of RWD across the broadest healthcare data ecosystem, the building of more complete and accurate patient journeys and the ability to power best-in-class analytics and applications with flexibility and ease. Together with our partners, HealthVerity has built the modern way to data for the health insights economy. To learn more about the HealthVerity IPGE platform, Our company challenges o Empowering clients with highly rewarding data discovery and licensing tools o Ingesting and managing billions of healthcare records from a wide variety of partners o Standardizing on common data models across data types o Orchestrating an industry-leading HIPAA privacy layer o Innovating our proprietary de-identification and data science algorithms o Building a culture that supports rapid iteration and new possibilities We have big plans The infrastructure and culture we are building will provide an environment that cultivates innovation. We want to move fast knowing we can fix anything we break along the way. If a new need arises, we want to turn around a solution quickly. We want to solve our challenges in ways that create even more possibilities. We've created a platform that will scale to support an ever-growing array of data providers and innovative products and services. You must be able to think big while still delivering on near-term requirements. We pride ourselves on ensuring that each team member at HealthVerity feels connected, validated and heard. From Philadelphia to Manhattan Beach, our success is driven by recognizing that a team is made up of individuals. We offer a robust set of benefits and perks to everyone. View details on our HealthVerity is an equal opportunity employer devoted to inclusion in the workplace. We believe incorporating different ideas, perspectives and backgrounds make us stronger and encourages an environment where ageism, racism, sexism, ableism, homophobia, transphobia or any other form of discrimination are not tolerated. At HealthVerity, we're working towards an innovative and connected future for healthcare data and believe the future is better together. We can only do that if everyone has a seat at the table. If you require a reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to HealthVerity offers in-office and remote options, so you can work from anywhere within the US! #LI-Remote
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & Management, Editorial & Content ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
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